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M.Sc. Business Management

Master's specialisation: Marketing and Advertising Psychology

Next Intake in 2020: February 12 (in Berlin) / May 13 (in Munich) / September 16 (in Berlin)

Medium of Instruction: GERMAN

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Successful managers and project supervisors need practical psychology knowledge to clearly see the relationships between the behaviors of the customers and the market.

Students in the Market and Advertising Psychology specialization will develop an in-depth understanding of both markets and customers as well as the interactions between the two. These can ultimately determine the success of companies in an everchanging marketplace. 

The study program is delivered in the German language and is state-recognized and accredited by FIBAA


Target Group

Marketing and Advertising Psychology is the optimal Master's specialization for the following positions:

  • Marketing Managers
  • Product Managers
  • Market Researchers
  • Communication Experts
  • Sales Executive

This course offers an intelligent combination of self-study with coaching and intensive in-class sessions with self-directed project work. The structure of the course is designed in a way for working professionals to balance their study, work and personal life.



Module Structure



Study Structure and Procedure

Your in-class sessions at our university

Efficient and "holiday-friendly" - students go to the Steinbeis study centers for their classes approximately every 4 to 6 weeks (usually from Thursday to Sunday).

Your self-directed study

Do it your way! The students receive detailed information about the upcoming in-class sessions as well as self-study material and tasks from the lecturers. You can work on these materials in your own way in preparation for the seminar.

Your exams during your studies

Always know your stuff. After each in-class session, you will write a transfer paper or take a written exam. A transfer paper is between 5 and 8 pages; an exam lasts 60 minutes.

Your travels during your studies

In addition to SMI's optional trips abroad, you can also travel with the IOM to the world's largest conference for management researchers - the Annual Meeting of the Academy of Management. This conference takes place every year in the first half of August in the USA or Canada. Alternatively, you can organize a stay at a renowned Indian partner university in Bangalore with the IEC.

General Information

Next Intake: 12.02. in Berlin / 13.05. in Munich / 16.09. in Berlin

The two-year Master's program comprises a total of 120 ECTS credits.

The Master is offered by three cooperating institutes of the Steinbeis UniversitySMIIECIOM.

You can attend almost all the basic modules in the first year at SMI in BerlinMunich or Stuttgart. You will complete your specialization and project work at the IEC and IOM in Berlin.

The tuition fees amount to 21.900 €.



Application to the course is open to anyone who can present a first university degree or an equivalent degree that covered courses in economics, mathematics, and statistics (this can also be demonstrated by a pre-course). The first degree can be:

  • a degree from a German university or an equivalent institution of higher education, a university of applied sciences, a dual university or a vocational academy, if the completion is equivalent to a university of applied sciences degree
  • an equivalent degree from a foreign university
  • an equivalent other first professional qualification that enables you to achieve your study goals

Interested? We look forward to hearing from you!


Application documents to:
Institute of Executive Capabilities (IEC)
z.H. Prof. Dr. Mario Vaupel
Ernst-Augustin-Str. 15
12489 Berlin

Individual consultation:
Study & Program Services
Telefon: (030) 863206279


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