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Bachelor Business Administration

with specialization in Business and Organizational Psychology


Next Intakes in 2021
: February; April; September; November
: 180
Type of Study
: Full-time
: Bachelor of Arts (B.A.)

Program Description

A solid foundation of business management and a profound understanding of the employees and their behaviors are necessary for the success of any organization. Students will learn both skillsets in this Bachelor's degree. In this program, you will not only learn about the knowledge in business administration and management from the foundation course but also gain insight into how to cope with the psychological challenges in the workplace in this specialization.

The Bachelor is offered by three cooperating institutes of Steinbeis University: SMI, IEC and IOM.

You can attend almost all basic modules in the first year at SMI in Berlin, Munich or Stuttgart. You will complete your specialization and project work at the IEC and IOM in Berlin. Starting from May 2021, all IEC specialization modules will be delivered in an online and asynchronous method using the INSIDER Online Learning Tool, and in English instead of German.

The study program is state-recognized and accredited by FIBAA.

Future Perspectives

This program introduces the basics of business administration and deepens your understanding of the psychology behind human behaviors in organizations. This understanding enables you to make crucial contributions to diverse work areas. Moreover, you can better integrate and motivate other people in your company (e.g., in innovation, change management, or marketing work) if you have developed relevant skills in Business and Organizational Psychology.

This Bachelor with specialization in Business and Organizational Psychology is the ideal Bachelor's degree if you want to work as a/an:

  • Corporate and Organizational Developers
  • Change and Transformation Management
  • HR Practitioner
  • Consultant

The Modules


Learning Area 1 - Orientation, Perspectives and Methods

  • Management-oriented Business Studies
  • Economics
  • Mathematics
  • Statistics
  • Corporate and Commercial Law

Optional - if you want:

  • No fear of numbers: The "SMI Mathematics and Statistics Refresher"
  • Push 1: The SMI Push Program (your individual coaching) - the first competence measurement + feedback

Learning Area 2 - Innovation, Entrepreneurship and Competitiveness

  • Marketing
  • Innovation and Technology
  • Corporate Governance
  • International management

Optional - if you want:

  • Push 2: The SMI Push Program - the first consultation, the first coaching (individually)

Learning Area 3 - Finance, Financing and Business Plans

  • Financial Accounting and Management Accounting
  • Investment & Financing & Controlling
  • Legal and Taxes

Learning Area 4 - Organization, Leadership and I

  • Project Management
  • Organizational Management
  • Personnel Management
  • Competence Development



  • Innovation Project
  • Integration Module
  • Communication and Leadership
  • Organization Design
  • Instruments of Organizational Work
  • Change Management
  • New Work & New Leadership
  • Psychological Basics of Individual, Team and Organizational Development​*
  • Research Methods for Business Psychology*

*These IEC modules will be delivered in an online and asynchronous method using the INSIDER Online Learning Tool. An additional online onboarding session with the IEC and the IOM will take place on 16-Feb-2021, to introduce this new method of learning to all students - new students, as well as existing students enrolled in 2020.

Study Structure

The three-year part-time bachelor's program consists of a flexible combination of self-study, in-class sessions and project work.


Your self-study in this course

You will receive self-study materials at an early stage. You can use these to acquire the basic knowledge for each study subject based on your own time management style. In addition, there are exercises and analysis tasks with which you can optimally prepare yourself for the next in-class session.


Your Study Sessions and Study Locations

The study sessions, be it in-class or online, are compulsory in the Bachelor's program Business Administration.

The in-class sessions consist of four days each and take place approximately every 8-10 weeks. Here, you will dive deeper into what you have learned in your self-study and learn how to apply them to professional environments with the help of exemplary cases. Therefore, you will gain the advantage of being able to use your new knowledge in your everyday work immediately.

The online sessions are delivered asynchronously. This means, there will be no LIVE sessions for all the online modules. Instead, you will receive all of your learning materials and assignments via the INSIDER Online Learning Tool. This will allow you to have more flexibility and complete the modules at your own pace - although still within the set deadlines. Please click here for more detailed information on the INSIDER.

The Basic Modules in the Bachelor's program comprises about 75% of all in-class sessions and is available at all offered study locations. Only the subject specializations are restricted to selected study locations.


Your Innovation Project during your studies

During the bachelor's degree, you will commit to an innovation project of your choice, either together with 2-3 fellow students or alone. There are hardly any limits to the thematic possibilities. You will present the innovation project twice to fellow students and examiners during the course of your bachelor studies. In the first presentation, you will have to introduce your topic. The second presentation simulates a pitch situation for Managing Directors. In the end, you have to submit your innovation project in the form of a written paper consisting of 15-20 pages.


Your Transfer Project

You define - preferably in consultation with your company or project client - a project that you will work on during your part-time Bachelor's degree. In addition to the preparation of the topic, relevance to the company and practical orientation are essential evaluation criteria. From the analysis of the successful outcome, your transfer project will be documented in your student research project and Bachelor's thesis.


Your Student Research Project – Preparation for the Degree

The student research project works on the plan you have outlined in the first step. This is the scientific treatment of a company-relevant problem: a 30-page preliminary work of the Bachelor's thesis.


Your Thesis for the B.A. Business Administration

In the Bachelor's thesis, you will present concrete concepts, structures, strategies, and action recommendations for your company. It can also represent a further development from the student research project or the innovation project. Project coaches and a professor from the Steinbeis Institute will supervise your work. At the end of your studies, the work will be presented and defended.


Your Final Oral Examination

You will present your Bachelor's thesis of about 60-80 pages, followed by questions regarding your thesis and general knowledge, which concludes the oral examination. ab.

Tuition Fees

The total tuition fees are 16,900 EUR.

The tuition fees cover access to the INSIDER Online Learning Tool, teaching materials available via the e-learning platform Moodle, access to the online libraries, professional coaching during the student project as well as examination fees and the access to IEC-Alumni organization.

Application Requirements

Application to the course is open to anyone who can present one of the following degrees:

  • Abitur or an equivalent degree from a foreign highschool
  • University of applied sciences entrance qualification and at least 2 years work experience
  • a completed vocational training followed by at least 3 years of professional experience

Required application documents:

  • Application Form
  • High School Certificate
  • Ausbildungszeugnis (falls vorhanden)
  • Latest updated CV (signed)
  • Recent Photograph
  • Exmatrikulationsbescheinigung (falls vorhanden)

We offer this Bachelor’s program several times per year. Therefore, you are free to apply at any time of the year.


“It helps me organise my time
in a very effective manner”

One of the main reason why I chose this program is related in particular with its structure. This blended-program helps me organise my time in a very effective manner and take the most of my current position and learning experience. The online learning platforms help me get all the materials I need for my independent studying, as well as communicate with my classmates.

Kristina Galabova

HR and Technical Recruitment Consultant

“High degree of
self and time management”

There is a high degree of self and time management that are required from students. The flexibility of the program helps me with meeting personal, work and study commitments.

Arshad Sheik

Human Resources Manager


Prof. Dr. Mario Vaupel

Prof. Dr. Andreas Aulinger

Johanna Strump, M.Sc.

Dr. Johannes Heekerens