skip to main content

B.A. Business Administration

with specialization in Business and Organizational Psychology

Next Intake: 12.02. in Berlin / 13.05. in Munich / 16.09. in Berlin

Medium of Instruction: GERMAN

Apply Now    Inquiry

A solid foundation of business management and a profound understanding of the employees and their behaviors are necessary for the success of any organization.

Students will learn both skillsets in this Bachelor's degree. In this program, you will not only learn about the knowledge in business administration and management from the foundation course but also gain insight into how to cope with the psychological challenges in the workplace in this specialization.

The study program is delivered in the German language and is state-recognized and accredited by FIBAA.


The Concept of the Program

The Bachelor's program introduces the basics of business administration and deepens your understanding of the psychology behind human behaviors in organizations.

This understanding enables you to make crucial contributions to diverse work areas. Moreover, you can better integrate and motivate other people in your company (e.g., in innovation, change management, or marketing work) if you have developed relevant skills in Business and Organizational Psychology.

MA in Business and Organizational Psychology is the ideal Bachelor's degree if you want to work as a/an:

  • Corporate and Organizational Developers
  • Change and Transformation Manager
  • HR Employee
  • Consultant

Module Structure

Your Foundation - General and Innovative

Strategic Corporate Management I
Strategic Management: development, planning and implementation of corporate strategies

Leadership and Communication I
New Leadership & Communication: Modern leadership concepts and employee communication

Project Management I 
Agile project management: Innovative approaches to project implementation

Market, Customer and Marketing I
Strategic Marketing: Essential marketing concepts for managers

Economics, Politics and Society I
Applied Economics: Applied Micro- and Macroeconomics

Finance I
Management Accounting: Decision-oriented financial management

Philosophy of Science and Research Methods I
Research, theories & paradigms: Deeper understanding of interrelationships through scientific thinking and concepts
Advanced Statistics I
Neuroscience & Quantitative Research Methods: Targeted planning, implementation and interpretation of qualitative research

Strategic Corporate Management II
Design Thinking & Beyond: Modern approaches to strategy business model and idea development in multidisciplinary teams

Leadership and Communication II
Customer Relationship Management: Strategies, systems and measures for customer education

Project Management II
Change Management & Business Transformation: Professionally shaping the transformation of companies
Market, Customer and Marketing II
Marketing Intelligence: Understanding and implementing data-driven marketing

Economics, Politics and Society II
Modern Politics and Connected Society: Central connections between contemporary politics and connected society

Finance II 
Business Planning & Development: Understanding, designing and financially representing business plans

Philosophy of Science and Research Methods II
Behavioural Research & Qualitative Research Methods: Approaches and tools for decoding human behaviour

Statistics Advanced II
Smart Data Analytics & Artificial Intelligence: Basic technologies, methods and management for data-driven businesses


Your Specialization in Business Psychology I: Organizational Behaviour

Psychological Effects of Organizational Structures
Individual thinking, feeling and acting in organizations
Dimensions of human work behaviour

Business Psychology II: Diagnostics
Psychological diagnostics
Job and aptitude diagnostics
Diagnostic instruments

Psychology of Marketing
Market Psychology
Marketing mix ("4 - 7 P") from a psychological perspective
Psychology of sales policy instruments
Psychology of the products

Psychology of Demand
Consumer needs and requirements
Consumer attitudes and behaviours
Emotional consumer behaviours
Psychology of Perception

New Aspects of Consumer Psychology 
Reception and selection of market information in the digital world
Psychological effects of digitalisation
New findings of intuition research

Marketing Communication & Branding
Function of brands in the digital world
Static vs. dialogic brands
Personalization, individualization and affiliation through brands

Market Research & Consumer Behaviour 
Co-Creation as a brand instrument
Real-time market research vs. historical models

Sales Management & Negotiations
Structural and personnel sales issues
Sales leadership
Negotiation and sale

Innovation Project
Types of innovations
Organizational strategies to increase the ability to innovate
Control of the innovation process

Research and Science Project
Identification of a research project
Stages of researching a topic
Scientific writing


Study Structure and Procedure

The three-year part-time bachelor's program consists of a flexible combination of self-study, in-class sessions and project work.

Your Self-study in this Course

You will receive self-study materials at an early stage. You can use these to acquire the basic knowledge for each study subject based on your own time management style. In addition, there are exercises and analysis tasks with which you can optimally prepare yourself for the next in-class session.

Your In-class Sessions and Study Locations

The in-class sessions are compulsory in the Bachelor's program Business Management. They consist of four days each and take place approximately every 8-10 weeks. Here, you will dive deeper into what you have learned in your self-study and learn how to apply them to professional environments with the help of exemplary cases. Therefore, you will gain the advantage of being able to use your new knowledge in your everyday work immediately.

The Basic Modules in the Bachelor's program comprises about 75% of all in-class sessions and is available at all offered study locations. Only the subject specializations are restricted to selected study locations.

Your Innovation Project during your studies

During the bachelor's degree, you will commit to an innovation project of your choice, either together with 2-3 fellow students or alone. There are hardly any limits to the thematic possibilities. You will present the innovation project twice to fellow students and examiners during the course of your bachelor studies. In the first presentation, you will have to introduce your topic. The second presentation simulates a pitch situation for Managing Directors. In the end, you have to submit your innovation project in the form of a written paper consisting of 15-20 pages. 

Your Transfer Project 

You define - preferably in consultation with your company or project client - a project that you will work on during your part-time Bachelor's degree. In addition to the preparation of the topic, relevance to the company and practical orientation are essential evaluation criteria. From the analysis of the successful outcome, your transfer project will be documented in your student research project and Bachelor's thesis.

Your Student Research Project – Preparation for the Degree

The student research project works on the plan you have outlined in the first step. This is the scientific treatment of a company-relevant problem: a 30-page preliminary work of the Bachelor's thesis.

Your Thesis for the B.A. Business Management

In the Bachelor's thesis, you will present concrete concepts, structures, strategies, and action recommendations for your company. It can also represent a further development from the student research project or the innovation project. Project coaches and a professor from the Steinbeis Institute will supervise your work. At the end of your studies, the work will be presented and defended.

Your Final Oral Examination

You will present your Bachelor's thesis of about 60-80 pages, followed by questions regarding your thesis and general knowledge, which concludes the oral examination. 


General Information and Admission

Next Intake: 12.02. in Berlin / 13.05. in Munich / 16.09. in Berlin

The three-year Bachelor's programme comprises a total of 180 ECTS credits.

The Master is offered by three cooperating institutes of the Steinbeis University: SMI, IEC, IOM.

You can attend almost all basic modules in the first year at SMI in Berlin, Munich or Stuttgart. You will complete your specialization and project work at the IEC and IOM in Berlin.

The tuition fees amount to 16.900 €.

We also offer an M.Sc. Business Management with a specialization in business and organizational psychology. 





Application to the course is open to anyone who can present one of the following degrees:

  • Abitur or an equivalent degree from a foreign highschool
  • University of applied sciences entrance qualification and at least 2 years work experience
  • a completed vocational training followed by at least 3 years of professional experience

Interested? We look forward to hearing from you!


Application documents to:
Institute of Executive Capabilities (IEC)
z.H. Prof. Dr. Mario Vaupel
Ernst-Augustin-Str. 15
12489 Berlin

Individual consultation:
Study & Program Services
Telefon: (030) 863206279

Apply Now


Tuition Fees

The tuition fees include the teaching materials included in the modules, the electronic learning platform, the online library, the coaching processes for the transfer project, the examinations and access to the IEC Alumni Organisation.

The tuition fees amount to 16.900 € and are usually tax deductible. You can find further support and financing possibilities here.